Sunrise Period

Sunrise Participation Requirements

Customers must have a validated trademark record registered with the Trademark Clearinghouse (TMCH)
Find out more about protecting your brand at the Trademark Clearinghouse

The Sunrise Period is the first mandatory phase for new gTLD’s. The Sunrise Period provides an opportunity for brand owners (who hold the relevant trademark) to protect their brand.

This launch phase is only available to holders of a validated trademark record in the Trademark Clearinghouse (TMCH).

There are two types of Sunrise Period:

1. End-Date Sunrise (at least 60 days)
- Registrations will be collected throughout the Sunrise Period which will last a minimum of 60 days.
- At the end of the 60 days period, domain names with more than one application will then go to an Auction process known as an End-Date Sunrise.
2. Start-Date Sunrise - “First-come, first-served” Sunrise will last at least 30 days and must be announced at least 30 days in advance.

Landrush period

Landrush Participation Requirements

Open to anyone
Generally 60 days in length
Potential auction process for competing registrations

Landrush period is the second phase for the new gTLDs. It is aimed at the registration of premium and generic domain names.

The Landrush period is suitable for those who wish to register a highly sought-after domain name (at premium prices) before the public launch (General Availability).

Domains may be allocated through auction or on a "first-come, first served" basis during Landrush. This phase typically lasts 30 days, although specific gTLDs may vary.

Please note that domain name registries reserve the right to hold back high value or ‘premium domain names’ – it is the choice of each registry how to sell and price each reserved web name.

General Availability (GA)

GA Participation Requirements

Open to anyone
90 day window for Trademark holder protection for customers who hold a Trademark Clearinghouse token

General Availability is also called ‘Open Registration Period or Go Live’. It is the final phase of the new gTLD’s launch, where the general public may register available domain names on a “first-come, first-served” basis.

Although this final phase is open to everyone, domain registries must provide Trademark Claims, a 90 day period that provides protection to Trademark holders who are registered with the TMCH.

This service will work as follows:

1. Anyone attempting to register a domain name that matches a trademark term in the TMCH will be notified.
2. After this notification - If the person trying to register the protected domain name decides to continue - the trademark holder (who has registered via the Trademark Clearinghouse) will receive notification of the activity - and can then make a decision about what to do.